Since 1977, the Star Wars movie franchise has been a staple of American pop culture. Recently, the title of the upcoming eighth episode of the Star Wars saga was revealed. This December, Star Wars: Episode VIII – The Last Jedi will hit theaters and likely generate massive amounts of money from rabid fans around the globe.
The initial poster for the upcoming film (see above) is the traditional Star Wars layout of text placed in front of an array of stars. However, the traditional yellow is replaced with a menacing red, leading many fans to believe the returning Luke Skywalker will turn to the dark side of the force. With this simple change, the movie producers sent millions of fans across the world into frenzy, creating even more hype for this massive cinematic release.